Our Story
If you've spent more than half your life working in an industry, it becomes part of the fabric of who you are. Susan Caddell began her marketing career in the 1980s at the beginning of the most transformative periods in American business. Advancing technology and product development were all changing what had been "business as usual" for decades. Advertising, public relations, and investor relations also became more critical as larger banks began a period of growth by acquisition. Within a decade, marketing went from being an afterthought to occupying a central role in business management. Marketers who survived the transition had to be able to see the changes on the horizon and stay ahead of the crowd.
After nearly eight years in business, Caddell Communications has an ever-growing number of clients. The company's focus continues to be on the communications needs of their customers...taking them from an idea to success and everything in between.
